Fresh Beats, Fresh Swings: Bev Boys Joins Srixon as Newest Brand Ambassador
HUNTINGTON BEACH, Calif., April. 21, 2025 – SRIXON® is proud to welcome Bev Boys as the newest member of its ambassador team.
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Sports
adidas Launches New Adizero Boston 13 – Designed for Fast Training Runs
The new Adizero Boston 13 – the pinnacle training shoe in the Adizero franchise – is updated with 13.
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French Alps 2030 appoints Cyril Linette as CEO
18 April 2025 - The Executive Board of the Organising Committee (OCOG) for the Olympic and Paralympic Winter Games French Alps 2030 has confirmed the appointment of Cyril Linette as Chief Executive Of...
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adidas Launches All−New F50 Messi ‘La Vida Tropical’
Today, adidas launches the new F50 Messi ‘La Vida Tropical’ which will be worn on-pitch exclusively by Leo and 10 of the World’s top young players.
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Automobili Lamborghini celebrates Polo Storico’s tenth anniversary
A decade of preservation, restoration, and certification of the brand’s historical heritage and its cars, with an eye toward the icons of the future
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Engadin 2025: athletes sharing competition footage, and Werner’s viral video, take social media interest to record heights
Apr 16, 2025 - The FIS Snowboard, Freestyle and Freeski World Championships 2025 in Engadin (SUI) were warmly received on and away from the slopes with massive engagement on social media.
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LA28 unveils comprehensive venue plan, showcasing world−class stadiums and iconic backdrops across the wider Los Angeles region
15 April 2025 – The Organising Committee for the Olympic Games LA28 today revealed the most comprehensive version of its venue plan, confirming the locations of multiple Olympic sports and the use of ...
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Lamborghini celebrates 10 years since maiden Huracán GT3 victory
Huracán achieved first of 187 victories at Monza in 2015; Temerario successor to debut in 2026
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GENESIS TRACK TAXI HEADS TO SPA−FRANCORCHAMPS WITH JACKY ICKX
Genesis Brand Partner Jacky Ickx returns to iconic Spa-Francorchamps circuit with 3.3 litre modified G70 Track Taxi
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Milano Cortina 2026 unveils Olympic and Paralympic torches for upcoming Winter Games
14 April 2025 - The torches, which are called ‘Essential’, symbolise innovation, design and sustainability.
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