
Celebrating fashion and sport at the Olympic Museum
11 December 2024 - A new exhibition, open from 5 December to 27 April 2025 at the Olympic Museum, spotlights how the worlds of sport and fashion have greatly influenced each other.

11 December 2024 - A new exhibition, open from 5 December to 27 April 2025 at the Olympic Museum, spotlights how the worlds of sport and fashion have greatly influenced each other.

adidas Originals and Bad Bunny extend their dynamic partnership with the launch of the new Adizero SL72.


ant’Agata Bolognese, 10 December 2024 – Automobili Lamborghini is proud to unveil a collaboration that merges the thrill of the slopes with the precision of its engineering.

Today, adidas reveals the COPA Luxe Control, with new technical updates that give fans a glimpse of the future of the franchise in 2025.

09 December 2024 - On 6 December, the Milano Cortina 2026 organisers announced a full calendar of test events for the upcoming winter season, which will be used to test venues and operational readines...

Fourth win for the Huracán GT3 EVO2 as JLOC’s Kogure and Motojima clinch GT300 title

05 December 2024 - A record 84 per cent of the potential global audience* followed the Olympic Games Paris 2024 according to independent research conducted on behalf of the International Olympic Commi...

Unique design highlights endless possibilities of Lamborghini’s Ad Personam customization program for first Urus SE delivered globally

(BOSTON) December 5, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, and Aries, the London-based streetwear label renowned for its bold designs and subversive style, announce the...