adidas sets out to tackle the negative impact of pressure in sport, revealing grassroot athletes can experience the same amount of pressure as those at elite level, but are less equipped to handle it
Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football...
7 February 2024 - The magic of the Olympic Winter Games edged closer on 6 February 2024 as Milano Cortina 2026 celebrated two years to go through a series of activities across the host regions, includ...
(FILA Luxembourg S.a r.l.) FILA is really excited to outfit Canada’s national short track and long track teams with on-ice technical garments and off-ice apparel for the next four years.
06 February 2024 - With two years to go to the Olympic Winter Games Milano Cortina 2026 (6 to 22 February 2026), there are already 229 scholarship-holders and 57 National Olympic Committees (NOCs) ben...
02 February 2024 - On 6 February 2024, Milano Cortina 2026 will celebrate two years to go to the opening of its Olympic Winter Games, encouraging people across Italy to actively take part in sporting...
02 February 2024 – Next week marks the 100th anniversary of the Closing Ceremony of the first Olympic Winter Games Chamonix 1924.
Sant'Agata Bolognese/Bologna, 2 February 2024 – Automobili Lamborghini and Ducati joined forces to celebrate art through the vision of artist Paolo Troilo, who has put his creativity at the service of...
02 February 2024 - As the Senegalese capital prepares to welcome the world’s best youth athletes aiming to create a positive impact for young people throughout the host nation and the African continen...
5 February 2024 -The International Olympic Committee (IOC)’s Worldwide Olympic Partners have supported efforts to engage with the next generation at the Winter Youth Olympic Games (YOG) Gangwon 2024 t...