Keywords hold extreme importance for a business whose websites are a crucial extension of their operations. When used properly, keyword-optimised websites can result in better search results and increase traffic to an online store. Ultimately, it also helps a business attract prospects with a higher chance of converting into paying customers.

SOURCE: https://www.healthybusinessbuilder.com/single-post/Why-Are-Keywords-So-Important-for-Your-Online-Sales-Infographic