At What Level Do You Scale?

Most PR teams have a dual function: to scale up awareness through search as well as to increase citations that can positively impact brand reputation and referral.

The questions many ask, include:
a) At what speed do we scale?
b) What is the appropriate solution?

Competitor benchmarks for your industry provides the most accurate answer, however today I can share two interesting client cases to answer this broadly:

Building up towards 1000 organic visits per month:

The image above shows what a brand achieved organically by leveraging this option from Sitetrail. 

Reaching the 1M traffic mark and staying in the game:

The image above shows what a brand achieved after 9 months of leveraging this option from Sitetrail alongside some on-site content expansion.

Going into 2024, whether the objective is to stay in the game or reach for the new level, either of the above options will be a good bet for your business. We can help you tap into our vast media network to improve performance - and leverage a range of digital marketing channels to build a safer and resilient business model. 

Feel free to schedule a meeting with us.

Adriaan Brits
CEO
Sitetrail.com
6000+ Happy Customers

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