Blackberry study reveals productivity evolution underway; achievement and balance core to success
- Survey finds 67 percent of work/business smartphone end-users are ‘always looking to improve their productivity’
- Productivity has been redefined from managing a to-do list to achieving more in their careers, balancing work and personal life, and contributing to their communities and society
- BlackBerry smartphone users found to be more motivated by achievement than those using competitor smartphones
- Ability to add value to work and take on additional projects of interest
- Being more present in family life; time with loved ones
- Making a difference in your community and society
- Pursuing personal interests outside of work; seeking a healthy balance
- Bettering yourself by pushing yourself in work or personal life
- BlackBerry users were 43 percent more likely than other users to agree that one of their motivations to be productive is to make a mark in their company and society.
- BlackBerry end-users are 27 percent more likely to place importance in being productive to have a better and more balanced work and personal life than competitor end-users.
- BlackBerry end-users were 18 percent more likely than competitor end-users to agree that mobile technology simplifies their life.
- BlackBerry end-users were 14 percent more likely than competitor end-users to agree that mobile technology helps them get their job done quicker.
Published October 2, 2014
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