After YouTube boycott, Google pulls ads from more types of offensive content
- stricter default settings for ads so they are less likely to appear beside “potentially objectionable content,” as Google puts it — with brands having to actively opt in to advertise on “broader types of content if they choose”
- new account-level controls to make it easier for advertisers to exclude specific sites and channels from all of their AdWords for Video and Google Display Network campaigns, and enabling them to manage brand safety settings across all their campaigns “with a push of a button”
- additional controls aimed at making it easier for brands to exclude “higher risk content and fine-tune where they want their ads to appear”
Published March 21, 2017
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