68 Fort
Street, Grand Cayman (Thursday, 25 April 2019): World Intellectual
Property (IP) Day is a yearly celebration of IP’s role in
stimulating innovation and creativity. Falling on April 26, this
year’s theme is “Reach for Gold” – a closer look inside the
world of sports.

HSM
IP, a specialist intellectual property law practice in the Cayman
Islands, is proud to work with leading sports brands around the world
such as Puma and Rip Curl.

Businesses
who create sports clothing, accessories and equipment can protect
their brand names and logos as trade marks, their unique designs as
design rights and protect inventive technology as patents.

Puma
and Rip Curl are renowned sporting companies. Puma SE, branded as
Puma, is a multinational company that designs and manufactures
athletic and casual footwear, apparel and accessories. HSM IP
protects Puma’s trade marks in Bermuda, the British Virgin Islands
and Montserrat.

RIP
Curl International Pty. Ltd, owner of the Rip Curl brand, is an
Australian designer, manufacturer, and retailer of surfing sportswear
and accompanying products, and is a major athletic sponsor. HSM
IP protects Rip Curl’s trade marks in the Cayman Islands and across
the Caribbean.

“These
global brands work hard for their reputation and it is our mission to
protect their identity and creative works,” shares HSM
IP Managing Partner, Huw
Moses.

Beyond
providing intellectual property services. The HSM brand is also
well-known locally as a sponsor of the Cayman Islands Flag Football
Association Women's League. The HSM Vipers team are the
reigning champions - three years in a row. HSM IP’s Paralegal
Jennifer Cotarelo-Choice is also a key member of this football
team. Moses adds, “Sports play an integral role in society and
our company is proud to have our brand featured on the field.”