The Publisher speaks: What happened to the 'Avon Calling' girls?

Archive
2 min read

Do you remember the Avon girls? The TV
and Radio Ads with a door chime and a lady's voice saying, “Avon
calling”?

They're not calling anymore.

And last year I learnt that Avon has closed in Australia and New Zealand. This was after their Press Release that said:

“Today [Sept 21 2018] Avon Products, Inc. (NYSE: AVP) today will host its 2018 Investor Day and introduce the Company's new long-term strategy to "Open Up Avon" and return to growth.”

You can read the whole PR as part of an
article we published today “Avon lady gets a digital makeover”.

A digital Avon calling lady? Whatever next? A robot Avon lady?

Ten years ago I published this poem
about Avon aptly entitled “AVON CALLING” and Colin thought I
should share it with you.......

"AVON CALLING”

By Joan Wilson

Avon
calling,” says the lady

As
she knocked upon the door

Avon
calling,” I repeated

As
I moved across the floor.

*

A pretty lady entered

Wearing
quite a happy smile

And
dressed so neat and tidy

So
like the Avon
style.

*

An Avon bag she carried

With
orders big and small

Each
order had a name attached

Which
I was asked to call.

*

As the ladies took their orders

We
nearly all took flight

For
a great big spider jumped out the bag

And
gave us all a fright.

*

Was this the Avon spider?

I
really have my doubts

For
when he ran across my desk

You
could've heard my shouts.

*

For Avon doesn't sell creepy crawly things

But
very nice jewelery like bracelets and rings

They
even sell stuffed teddy bears and tiny ornaments

Finger
nail polish and quite a variety of scents.

*

So where in the world was this spider trying to get?

Did
he ever dream that he'd live to regret,

Chancing
a trip in the Avon
lady's bag?

That
long leg spider sure ran into a snag.

** END

FOOTNOTE: I haven't heard any good news about Avon and there won't be any Avon Calling in 2019. So sad.

Published February 27, 2019

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