According to a report carried by CNBC
they say:

“Consumers ages 23 to 29 expect to
spend an average of $266 on Valentine’s Day gifts, dining and more,
according to Bankrate.com.

“Going all out to show on Instagram?
Dinner for two, chocolates and the works adds up to more than $600.”

And it's all because of social media.

The report continues:

“Millennials expect to go all out for
their partners this Valentine's Day. They also expect to be showered
with gifts in return. And you can blame social media for it.

That's the finding of a new survey from
Bankrate.com, which polled 1,019 people by phone last month.

Participants in the 23-to-29 age cohort
anticipate spending an average of $266 on that special someone. They
also think their partner will drop $260 on them.

"They are the generation most
likely to spend the most," said Kelly Anne Smith, a personal
finance reporter at Bankrate.com, speaking of millennials. "It
makes a lot of sense: That generation is tapped into social media,
which influences consumer spending.

“Moreover, seven out of 10 American
adults say they'll shell out an average of $200 on flowers, candy and
more on Valentine's Day, Bankrate found.”

The report concludes:

“Whether you're hoping to pull out
the stops for Instagram or to sweep your significant other off his or
her feet, it will cost you.

“Flowers, candy, dinner out and the
works runs an average total of $618, Bankrate found.”

They even publish some pretty charts:

Valentine's Day Spending By Generation
– it show us old ones spend much less – just over $100. I can
assure you this very old one will spend much less than that. So what
category does that put men in. Miser?

Be My Valentine Index – the cheapest
item on that index is chocolates at just under $17 and the dearest is
diamond earrings at $350 a pair.

These are US$ prices in the US. No
guessing what they will be here.

To view the whole Report go to:
https://www.cnbc.com/2019/02/06/heres-what-an-instagram-worthy-valentines-day-gift-will-cost-you.html

I can actually afford Valentine's Day I
don't buy anything special. A few kisses for the wife don't cost
much but mean one hella of a lot!