Customer
reviews have become very important to businesses in recent years.
People now have access to the internet, and with that comes the
ability to shop around. We at trustanalytica.com
are in prime position to help our customers get the reviews they
need.

1. 
   93%
   of customers from a local area use online reviews to determine if
   they should go to a local business for their needs
   
2. 
   92%
   of Business to Business customers are more likely to go through with
   a purchase when they read positive reviews of the other business
   
3. 
   Having
   five or more positive reviews for your business means that people
   are more likely to buy from you - four times as likely!
   
4. 
   Verified
   reviews mean more to customers than anonymous ones – customers are
   15% more likely to buy something if they can see a named comment
   
5. 
   Improving
   your reviews on Yelp by one star across the board of your reviews
   can increase business revenue by anything from 5% to 7%
   
   
6. 
   Looking
   at positive reviews on any platform can mean that a customer will
   spend up to 31% more in the business they are patronising
   
7. 
   If
   customers need to choose between two products that are similar, they
   will choose the product which has the most reviews, and positive
   ones
   
8. 
   Reviews
   make people feel more confident. Up to 71% of people said they would
   feel safer buying something that had good reviews attached to it
   
9. 
   Positive
   reviews bring in customers. 88% of customers say that they use
   reviews to determine whether or not to buy a particular item
   
10. 
    Having
    any kind of positive reviews can result in an 18% increase in your
    sales
    
11. 
    Online
    reviews are very important – nearly 94% of people read them,
    online or otherwise
    
12. 
    95%
    of people read reviews – and look for positive ones – before
    they go to make a purchase
    
13. 
    Up
    to 72% of potential customers don’t make any move until they have
    compared the reviews of the product they want
    
14. 
    Any
    business that wants to increase revenue should display their
    positive reviews – this is shown to increase sales by up to 270%
    
15. 
    Any
    business that wants to shift higher-priced items should show the
    reviews for that product! This is shown to increase sales in that
    item by as much as 380%
    
16. 
    The
    three things that people mention when talking about their buying
    decisions are: word of mouth advertising, personal research, and
    product reviews
    
17. 
    68%
    percent of people say that it is good reviews which persuade them to
    use one business over another
    
18. 
    71%
    of customers say that they feel more comfortable making purchases
    when they can see positive reviews
    
19. 
    Claiming
    your reviews on different platforms can lead to an increase in sales
    of more than 36% in many cases
    
20. 
    Only
    a small 3% of buyers say that they don’t take reviews into account
    at all when they buy.
    

Reviews
are very important for your business. Make sure that you have good
reviews, and that you know how to use them. So many people use
reviews to make decisions these days. You will find that your
business does improve if you embrace that. Make sure that people
leave good reviews!