Want to grow as a business but you don't have a brochure yet? A company brochure is a great marketing strategy to reach out to new customers.

There's
no denying the importance
of digital marketing
for businesses that want to stay competitive -- or, really, for
businesses that want to stay afloat.

With
very few exceptions, these days your company really needs to have not
just a presence on the web, but a website that is optimized for
search engines, social media profiles, a content strategy, and
listings on Google and elsewhere. You also need a company brochure.

What?
Brochures are still a thing? Yep, and they are also relevant. Read on
to learn why!

1.
First, It Speaks to the Luddites

Today,
more and more people rely on the internet to provide information,
help them make decisions about their spending, and communicate with
others.

But
that doesn't mean there aren't still people out there who prefer to
do things the old-fashioned way. Having a hard-copy piece of
marketing collateral will show those potential customers that they
are valued.

2.
It Helps Get Your Entire Message Across

Think
about it: when a client navigates to your website, there is only so
much information you can impart at once.

To
be effective, a website needs to meet specific parameters, one of
which is simplicity. Sure, there was a time when cramming all the
info you could onto a single web page, blinged out with glittery
graphics and brightly colored design elements, was the way to go. But
today, a
crisp and clean look
is what you want.

To
convey your entire message, therefore, you rely on visitors to click
through and navigate page after page. With a brochure, all the
information is presented at once. This makes it much easier for the
reader to see everything without any effort or waiting for pages to
load.

3.
Brochures Can Be Beautiful

Brochures
are less limiting than digital marketing pieces. There's no reliance
on wifi, no variation of color from monitor to monitor, no speed
requirement, no worrying about whether the customer will open an
email or click a "contact us" button.

With
brochures, you can use a range of colors and fonts that might not be
possible online, recreate graphic elements with fidelity, and present
a unified message.

4.
They Are Also Scaleable

A
simple brochure is an inexpensive way to advertise a special event or
promotion. Your clients can stick it on the fridge or use it as a
bookmark, keeping your company at the front of their minds. Digital
calendar items or reminders are easier to lose track of. Best of all,
these are easy to create yourself using free
brochure templates.

But
you can also go all out and work with a printing company to create a
full-color tri-fold brochure. These can work as an evergreen piece,
to be given to new customers or colleagues or visitors to your trade
show booth.

5.
It Helps You Stand Out

Imagine
meeting a prospective client or investor. They express interest in
your business. Which would you rather be able to say: "Take a
look at my website sometime"? Or "Here's a brochure with
lots of information"?

Clearly,
the latter is going to be more effective. Not only is it immediate,
but it helps you stand out from the competition.

Get
Started On Your Company Brochure ASAP

Now
that you understand the importance of a company brochure, why not get
started drafting one? Or take a look at the other helpful,
informative articles here on our site. Just bookmark the business
section of our blog and check back frequently for updates.