Launched
in 2017, National Gallery of the Cayman Islands’ (NGCI) Business
of Art
programme offers professional development and career-skills for
artists as they seek to build and maintain their creative business.
Since that time, workshops have been offered on a range of topics
from how artists initially develop a presence in the art world
through to learning to sell their work directly to the public or
finding a suitable gallery that will arrange sales and commissions.

In
response NGCI’s recent COVID-19 Creative Impact Survey which
gathered data on the impact of the pandemic on Cayman’s creative
community, Business
of Art
(BoA) now returns as an ongoing digital series of professional
development panels, lectures and workshops. From social media
marketing to website development and legal requirements for small
businesses, these sessions are designed to help creatives expand and
improve their respective trades in the post-pandemic climate.

In
July, the programme opens with a series of workshops exploring the
‘art’ of Sales, led by international expert Joy Baldridge. This
will be followed by a series on marketing and social media in August,
and business development in September. All webinars are free and will
be presented via Zoom.

No
stranger to the Cayman Islands, inaugural BoA speaker Joy Baldridge
is president of Baldridge Seminars International, a sales training
organization who’s goal is individuals and companies increase
productivity and revenue while reducing frustration and stress. She
is author of the Fast Forward MBA in Selling and Pure Joy. The
three-part series is as follows:

Sales
101

Tuesday,
7 July at 7pm

NGCI
introduces the Business of Art programme before leading into an
innovative and introductory seminar for anyone who wants to find
sales success. The thought of selling your art can be daunting, but
it doesn’t have to be!

Win-Win
Negotiation

Tuesday,
21 July at 7pm

Build
confidence and reduce any apprehension or fear regarding the
negotiation process. A great session for artists and creatives hoping
to build their client skills.

Success
with Less Stress

Tuesday,
4 August at 7pm

Learn
what causes the stress that you frequently experience at work and in
life, and how to alleviate it.

BoA
is part of a NGCI’s wider Artist COVID-19 Relief Programme, that
has been developed in partnership with the Ministry of Health,
Environment, Culture and Housing, and the private sector and which
includes also includes Art Relief Grants. For
more information about the Business of Art series or the Artist
COVID-19 Relief Programme contact education@nationalgallery.org.ky
or visit www.nationalgallery.org.ky.
Register for the programme to education@nationalgallery.org.ky.

About
the Speaker

Joy
Baldridge, CPC, CSP, CVP, is president of Baldridge Seminars
International a sales training organization with the sole goal of
helping the best to become even better at increasing productivity and
revenue while reducing frustration and stress. In every Sales
position ever held, Joy was ranked #1. She shares her innovative
Golden Nuggets on how to increase sales. Author of the Fast Forward
MBA in Selling and Pure Joy! Her first speaking engagement was at The
White House at age 19. How? By cold calling the President.

About
the National Gallery of the Cayman Islands

Established in 1996, the National Gallery of the Cayman Islands (NGCI) is the country’s leading visual arts museum and education centre, charged with promoting and encouraging the appreciation and practice of the visual arts in the Cayman Islands. This mission is achieved through exhibitions, education/outreach programmes, school tours, community festivals, and ongoing research projects. Holding up to six exhibitions annually at our central exhibition space, and satellite venues around Grand Cayman and the Sister Islands, the curatorial team strives to create a balance between exhibitions of quality Caymanian artwork with art from further afield. This is achieved by working with a broad cross-section of artists and ranging from site-specific work to more traditional gallery-based projects. NGCI is at the forefront of visual arts education in the Cayman Islands hosting 25+ education and outreach programmes monthly, across all three islands. These programmes aim to capture every age group in our community from the youngest pre-schoolers to senior citizens, in addition to marginalized members of our community. They combine arts education with enriching creative experiences which foster creativity, help build self-esteem, and provide effective and invaluable explorations of culture, cultural heritage, national identity and community values.