• Tesla is piling up promises, from the Semi truck to a new Roadster to fully ramped Model 3 production.
• The company has a long history of overpromising and underdelivering.
• That's been acceptable until now, but in 2018 Tesla needs to make good on consumer and investor expectations.

The era of overpromising and underdelivering is coming to an end

Promises to keep and miles to go before Elon sleeps