New country song vs catalog country: Which wins in a faceoff?

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New country song vs catalog country: Which wins in a faceoff?

By Carolyn Gilbert & Leigh Jacobs From nuvoodoo

Given a choice between two Country songs - one newer, one older - which would Country fans choose? And what does that say about the vintage of playlists on Country radio? That's the mission we undertook for last week's CRS360 webinar for the folks at Country Radio Seminar. ICYMI, you can watch the SONG WARS presentation here (complete with our cheesy nods to the Sci-Fi classic).

As a broadcast journalism major at Penn State University, Carolyn Gilbert served as WQWK's first female jock before moving on to Cincinnati and WWEZ, WEBN, an audio production company... and two little kids sent to hone her management skills. Her research career started when she launched Critical Mass Media in the 80's, which she grew from 3 employees to over 700, serving every major broadcasting group. Eventually, Critical Mass became an "in house" provider of services for the 1200 Clear Channel radio stations, and Carolyn served as President. Following a stint as EVP/Research and Inside Sales for Tribune, Carolyn teamed with friends (and best in class) Mike O'Connor, Leigh Jacobs and Marc Chase to form NuVoodoo in 2010, providing innovative products that work within 2012 budgets and deliver results. "Because that's the way we've always done it," has become a forbidden sentence.

Published October 31, 2022

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