Nadelle spearheads the #everyBODYplayahmas movement

From Entertainment junkie

Toronto, Ontario (Sonique Solutions)
– Caribbean-styled carnival culture has now grown to state of
popularity where it is embraced by millions across the globe and
transcends all ages, races, geographical backgrounds and sexual
orientations. Nadelle Lewis has been making major strides to ensure
that Carnival remains inclusive and accessible to women of various
body shapes and sizes via her body-positive
#everyBODYplayahmas movement.

Over
the past few years, Nadelle who wears many hats including plus-sized
model, event coordinator, project
manager, entrepreneur and advocate has been strategically
utilizing this movement to champion the cause of Inclusion, Body
Acceptance & Full-Figured Representation in the international
Carnival industry.

The Toronto-based beauty has graced
numerous international catwalks, broken ground as pioneer plus-sized
model at Canadian Carnival band launches and is a steadfast lover and
participant in Carnival parades and festivities throughout the
Caribbean and North-America.

Her current mission with this
body-positive movement is to encourage more full-figured
representation in all Carnival-related media, marketing materials and
band launch runways, to challenge public perception and insensitivity
regarding curvier masqueraders and to promote a confident self-image
and support for women of all sizes in their desire to participate in
the liberating experience of playing mas.

The momentum of #everyBODYplayahmas has
been rippling across the region, diaspora and Carnival-loving world,
as Nadelle continues to spread her message of diversity in Caribbean
carnivals via her web and social media platforms.

She
shared, “It is disheartening when people, especially women, feel
that they have to look like those that are showcased in popular
marketing materials in order to participate and play mas.”

#everyBODYplayahmas
has so far received positive feedback from the public and support
from the carnival industry for its realistic depiction of
masqueraders. It has gained many followers who frequently use the
hashtag online, as the community is viewed as an inclusive safe-space
for women to unite, share their stories, embrace
their beauty and accept their flaws without public shaming or
self-criticism.

As
corporate entities like Dove, Sports Illustrated, and Mattel (makers
of Barbie) have embraced a message of inclusion with the branding of
their products, the dynamic and determined Nadelle considers
#everyBODYplayahmas to be an
integral asset to Carnival mas bands in their incorporation of more
diverse product branding strategies and their changing the way women
view their bodies.

In
addition to mas bands & designers, for 2019 #everyBODYplayahmas
will be partnering and collaborating with several
similar-minded Carnival-based
businesses such as Carnival Concierges, Carnival tights, footwear,
Monday wear & accessories creators and distributors.

Look
out for Nadelle and the #everyBODYplayahmas ambassadors at several
international festival events which include Carnivals in T&T,
Jamaica, Bermuda, the US, Canada, Europe and the famous Ubersoca
Cruise. Nadelle and team are always open to connecting and networking
with persons around the globe who are interested in joining the
movement.

For business partnerships &
branding opportunities or to book Nadelle for speaking engagements
please contact via info@everyBODYplayahmas.com

Website: www.everyBODYplayahmas.com

Facebook:
www.facebook.com/everyBODYplayahmas

Instagram:
www.instagram.com/everyBODYplayahmas/

Twitter: https://twitter.com/everyBODYpam

IMAGES:

The movement challenges public perception and insensitivity regarding curvier masqueraders

Nadelle Lewis, founder of the body-positive #everyBODYplayahmas movement

A major part of the mission is to promote a confident self-image and support for women of all sizes in their desire to play mas.