Industry leaders to address tourism marketing conference on Thurs., June 8, during Caribbean Week Ny
- Airline industry consultant Thomas Bacon of Tom Bacon Consulting, LLC. will talk about "Travel Distribution in the Age of Disruption."
- Offering industry and business insight, Michael Kraabel, VP, Creative + User Experience, Bolin Marketing, will speak about "Marketing in a Time of Chaos and Change."
- SK+G's Chief Innovation Officer Claud Monro and Chief Creative Officer Marc Lindevelt will discuss "The Art of Science and Marketing."
- Bacon has a track record of dramatically improving profitability through innovative revenue strategies. He holds 30 years experience in a variety of travel companies and business situations, including leading the successful restructuring initiatives at American Airlines, SABRE, American Eagle, Bombardier Flexjet, and, through bankruptcy, Frontier Airlines. His experience extends through an array of airline industry sectors including travel agency distribution, regional airlines, fractional airlines, international airlines and domestic low-cost carriers. He is currently an independent consultant to airlines across the globe, helping companies cope with the continuous change in markets, competition and technology.
- Kraabel has a deep passion for travel, which is rooted in his love of cinematic storytelling and vintage travel books. Over the years, he explored film making as a means to challenge his creative philosophy and approach, combining his talents as a writer with his love for adventure. Kraabel has worked with Fortune 500 brands such as Microsoft, Honeywell, Ecolab, Target, and Cargill, directing and producing films, photography, content, and campaigns in over a dozen countries. He has been fortunate to combine his appetite for travel and tourism with his talents as a creative leader having worked with the Pilot Guide's GlobeTrekker television series, Northwest Airlines, Delta Vacations, and Kauai Coffee Company. In his current role as Vice President, Creative + User Experience at Bolin Marketing, he has led the creative work for Discover Dominica Authority for several years, also creating and serving as the Executive Producer of the Dominica Film Challenge.
- Monro began his career in marketing after relocating to the US (from England) launching new products for Formica Corporation. He joined SK+G's direct marketing division in 2010 where he introduced multi-channel segmentation loyalty programs across the country for clients such as Wolfgang Puck, Esquire Magazine, and PBS. Sprouting from his experience early on in the restaurant business, Monro believes that all customers should be treated as individuals with personalized preferences and desires. His ability to translate big data into real-life situations and human experiences makes him an exceptional strategist in today's multi-faceted world and has positioned him as a sought after speaker and industry expert.
- Lindevelt brings 24 years of experience developing highly successful global marketing and branding campaigns for The Coca-Cola Company, Sony, Volkswagen, BMW, Levi's and many other iconic brands. He has won awards at Cannes Lions, D&AD, Clio Awards, The One Show, The Art Directors Club of NY, The Loeries, Epica and Dubai Lynx Awards and has opportunities to judge some of his industry's most esteemed award shows, including Cannes Lions, the Art Director's Club of New York, Clio Awards, the Loerie Awards, Campaign, Meribel Ad Festival, Miami and Austin Addy Awards.
Published May 11, 2017
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