Do
you want to set your company product apart from the competition?
Brand packaging is important in business.

It’s
an investment and an opportunity to make your product memorable to
the target market. Memorable packaging design can become an iconic or
classic design for a brand. In the United States, 72%
of consumers say
that packaging design influences their buying decision.

Take
the iconic heart-shaped chocolate boxes, for example. Another example
is the bear-shaped bottle for honey products.

Creative
packaging and how you profit from it is what we’re going to discuss
below.

1.
Using Simplicity Is a Classic Move

Creative
packaging isn’t all about having the loudest, most colorful design
in the market. Your competition may already be doing that. Instead,
you want to keep the packaging simple and clear yet creative.

A
smart approach is minimalistic and simple aesthetics. Your
competition might be bombarding consumers with visual information.
Offer your customers a sweet sensory break with more subtle design
elements.

Another
way to do this is to take a good look at your product. What’s it
for and what’s the brand behind it? If it’s a bathroom cleaner,
you don’t want the packaging design to be for a tasty-looking
juice.

2.
Hold the Attention of Your Customer

The
next most important tip here is to keep your customer’s attention
on your brand. You can have a design as simple as Campbell’s red
and white soup can design. Yet, how will you keep the consumer’s
short attention span on your product?

This
is where your creativity comes in. This is where small details take
the cake. We mean the details that aren’t obvious at first glance
but have meaning upon closer inspection.

Another
way to do it is to create a simple yet engaging design. Fun designs
like Toblerone’s triangular chocolate boxes can create fun
pyramids.

What
kind of packaging design will make you take an item off the shelf for
closer inspection?

3.
Learn How to Design Packaging Typography

On
the shelf, how attention-grabbing will your packaging be? If it’s
going to be very colorful and loud, is the text on it legible? You
can use graphic design packaging but make sure you keep the name
visible too.

Other
than making creative packaging graphic design, you want to focus on
typography. Your target market wants readable and large enough text
on the products they buy. They also want the text to be readable over
the background color of the packaging.

If
your product is of the general use of the general population, use
clear and large typography. Make it legible for people of all ages
and conditions. If you can’t read the labels on your product at a
glance from a distance, change it.

4.
Keep It Green

With
the environmental issues we’re having today, your consumers want to
have a hand in it. They want to help in the most direct way they can,
which is to support sustainable companies. Research shows 37%
of respondents considered
a product’s environmental impact before buying it.

Make
a green packaging for your products and get the edge over your
competition. Some of your competition knows that consumers want green
products. Thus, they’re creating packaging designs that follow what
the consumers want.

Sustainability
claims on packaging reflect how a company operates inside and out.
Find ways to support the green movement. You won’t only profit from
it but you’re also going to help improve the earth’s condition.

5.
Think Outside the Box

A
liquid product doesn’t have to be in a typical bottle all the time.
Try to design alternative shapes or effects on your packaging.
Technology allows for 3D designs in packaging now so take advantage
of it.

One
of the best places to see creative packaging is the perfume industry.
You can see a ton of designs, from rose-shaped bottle covers to
diamond-shaped bottles. The bottled water market is another place
chock full of creative bottle designs.

Be
playful, be bold, or break the mold. Sleek, modern designs are great
for premium products. However, you want practicality and uniqueness
to shine through above that.

6.
Consider Production and Manufacturing Limits

Your
creative packaging design might be great. However, it may not be good
enough for the manufacturer. Before you decide on a design, know the
constraints in production and manufacturing.

Some
packaging designs are possible yet costly. Communicate with the
manufacturing department about your designs. Agree on a design that
meets on both ends.

Understand
that your packaging design will undergo redesigning. Before you draft
a new design, it should go through testing first. Check out a post on
how you can learn
more about
packaging design testing.

7.
Consider Value and Practicality

How
do you avoid making designs that prove to be difficult to use later?
Be creative but don’t make designs that aren’t practical. Better
yet, use your creativity to create practical yet unusual packaging.

One
of the most overlooked aspects of packaging design is practicality.
Don’t be afraid to revolutionize traditional designs. Innovations
on tried-and-true designs often make lost opportunities.

When
you create a design, consider how your customer can gain from it. Is
the traditional design the most practical one? Or, is it possible to
further improve the practicality of the traditional packaging design?

Take,
for example, the upside-down ketchup bottles which earned Heinz a big
rise in sales. It saves consumers the trouble of having to hit the
bottom of the traditional bottle to get ketchup. All they had to do
with the new design was squeeze and ketchup would come out.

Stand
Out from the Competition with Creative Packaging

In
conclusion, get your customers’ attention and make sure to hold it.
Design legible, interesting, and green product packaging. Create
memorable products and measure your success with packaging design
testing.

That’s
it for our guide on how you can make creative packaging for your
product.

Did
you enjoy reading this guide on creative packaging designs? If you
want to see more content like this, feel free to check our other
guides out.