By Mariella Moon From engadget

"As we shared last year, we are funding some seed video content from our partners, and are evolving the initial Live deals to include other types of video content we'd like to experiment with. We want to show people what is possible on the platform and we learn best from our partners. With this program, we hope to enable creativity and experimentation with video that is community-driven and takes advantage of the social interaction unique to Facebook. In the long-term, we expect to support partners through a rev share model, like Ad Break."

"Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kickstart an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world."