Disney will launch its streaming service without its biggest brands fully on board

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“I don’t want to say walk before we run because it’s not quite that,” Iger said. “There’s going to be a fair amount of running going on. We want to make sure we’re managing expectations … But it’s also one of the reasons why we’re creating a fair amount of original content for it as well, original Star Wars series, original Pixar series, original Marvel series and so on. And some original films as well because it’s clear that from a library perspective while there is certainly a lot of volume, the recent studio slate will not fully be available at any one-time because of the existing deals and it would take time for those rights ultimately to revert back to us.”

Published August 15, 2018

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