The Latin America & Caribbean market

• Beer accounts for more than 80% of total beverage alcohol consumption
• Per capita consumption of international-style spirits is about half of what is in the US
• Total beverage alcohol volumes to grow at a CAGR of around 2% over the next few years
• An additional 7m legal purchasing age consumers each year to 2020
• Emerging middle class will continue to grow

The 'primary' Scotch whisky segment

Cachaça 

Smirnoff X1

Cocktail culture