Source: Caribbean Hotel and Tourism Association

CHTA President Nicola Madden-Greig, OD at last week’s press conference

President of the Jamaica Hotel and Tourist Association (JHTA) Robin Russell opined that Marketplace presents excellent opportunities and access for hoteliers and tourism suppliers. “You are able to interact with the very top of the food chain in every aspect of the business, from tour operators to travel agents … everybody who wants to do business comes to Marketplace,” he said. He added that for small enterprises, “It is probably the only opportunity you’re going to get unless you’re spending big money to interact with these persons.”

“(Caribbean Travel Marketplace) is not an event in the context of a single activity, but it’s an opportunity, a great opportunity for us as a Caribbean people, not just to showcase the strength and power of our assets, but also to provide leadership with innovation,” said Jamaica’s Minister of Tourism Edmund Bartlett, who thanked CHTA for selecting Jamaica to host this important gathering of tourism stakeholders.

Reflecting on the Caribbean’s performance in 2023, Madden-Greig noted a three percent growth over 2019, according to data from ForwardKeys. She stressed the importance of continuing to drive growth, especially with over 59,000 new hotel rooms planned or in progress across the region, according to STR. “We cannot rest on our laurels as the potential for even more impressive growth is possible (and) events such as CHTA Marketplace must continue to deliver for our region,” she said.

Close to 1,000 delegates are expected to attend Marketplace with approximately 150 supplier companies from various Caribbean destinations already set to participate. Representatives from Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Cayman Islands, Curaçao, Jamaica, Puerto Rico, St. Kitts and Nevis, St. Lucia, Saint-Martin, Sint Maarten, Trinidad and Tobago, Turks and Caicos Islands, and the U.S. Virgin Islands have registered to date.

About the Caribbean Hotel and Tourism Association (CHTA)

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 32 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.

For further information, visit www.caribbeanhotelandtourism.com.

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