MIAMI (June 21, 2021) – The Caribbean Hotel and Tourism Association (CHTA) and the American Society of Travel Advisors (ASTA) have teamed up to strengthen the relationship between travel advisors and the region.
The partnership between the two organizations is intended to generate synergies in areas such as advocacy, information exchange, and cross-organizational membership. 

Vanessa Ledesma, Acting CEO and Director General of CHTA, sees great value in the networking opportunity, noting that travel advisors represent a valuable untapped channel for growth: “This is an enormously smart partnership, which gives our members direct access to ASTA, the leading trade association for travel advisors, the travel industry and the traveling public.”

She added: “We are seeing an increasing trend in travelers’ booking behavior, in that they are relying on travel advisors more and more to help them make decisions. This trend gives CHTA members further opportunity to connect with more clients.”

Under the agreement, CHTA members will be offered a 50-percent discount to join ASTA, available through mid-July. Further details can be found at https://caribbeanhotelandtourism.com/member-product-discounts.