From Rhonda Kelly | Kelly Holding

As the Marketing Chair of the Alex Panton Foundation, I am reaching out with deep concern following recent media coverage of the tragic passing of a former Miss Jamaica contestant earlier today. We recognise the importance of reporting on such significant news; however, we respectfully urge your newsroom to exercise caution in how suspected suicides are covered.

Including specific details of the method, particularly in headlines or opening sentences, poses serious risks. Research shows that such reporting can contribute to suicide contagion and increase vulnerability among at-risk individuals. Responsible reporting practices save lives, and we ask you to help safeguard our community by avoiding explicit details while still honouring the story.

Earlier this year, we hosted a workshop with local media professionals to share best practices for responsible reporting on mental health and suicide, and we plan to hold another in the near future. We know staff and roles change, and this is a conversation that must be ongoing.

I have attached (SEE BELOW] the guidelines on reporting on suicide for your reference. Thank you for your attention to this critical matter and for your continued commitment to protecting the wellbeing of our community.