Otim from Plan International told CNN that offering dowries is part of the country’s culture, but that in this case it “was taken to another level because of technology.”

The South Sudanese National Alliance for Women Lawyers (NAWL) told CNN that the auction was not posted by her family, but that was done by someone from the community instead, and that the family benefited from the bidding war.

“A few of our colleagues were able to get in touch with the mother (of the bride) and she was not happy about it,” said Suzy Natana, a lawyer at NAWL.

“This is the highest dowry that has been reported in the region,” Natana said, adding that NAWL are against the process of bidding because “it makes you more of a commodity instead of a human being.”

Chip in and help end modern slavery once and for all.