BY RAIN NOE From Core77

Incredibly, it has caught on and become a downright trend. Check out #plogging on Instagram.

This dedicated fitness mom even does it while pushing her kid on a stroller, taking breaks to do inverted crunches:

The trend has also spread to France:

And to the UK:

Fitness nut Kathryn Bland in Cornwall, a dedicated plogger, also scored a paid gig cleaning a beach, where she's made quite an impact: