Integrating coupons into a business strategy is an effective way for brands to attract new customers, retain loyal ones, and increase overall purchases and conversions. By using targeted distribution and focusing on the right kinds of deals, brands are able to grow their business both in terms of customers and revenue.

Coupons are greatly beneficial for businesses, enabling them to:

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  Reach more customers: 90% of consumers use coupons in some way
  
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  Increase conversions: 82% of shoppers redeem a digital coupon within a week or less
  
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  Influence purchasing decisions: 83% of consumers said that coupons change their shopping behavior
  
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  Bring in new customers: 39% of consumers said they’ve purchased a product from a brand they otherwise wouldn’t normally have bought because they had a coupon for the brand
  
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  Build brand loyalty: 68% of customers say coupons generate loyalty